Lee was presented with the coveted British Institute of Innkeeping (BII) Licensee of the Year Award today in front of a large audience of pub industry professionals at the BII annual lunch at Grosvenor House in London.
Ahead of being crowned champion, Lee submitted his entry to the UK’s most respected national award for pub landlords back in January and has been through four gruelling rounds since, including a visit from the judges and then in the final round having to face a twelve-strong panel of pub industry experts who questioned every aspect of his business in great detail.
Despite the quality of the other finalists, Lee won the prestigious award thanks to his unrivalled knowledge of the industry, ability to build and sustain a profitable pub business, as well as demonstrating his talent for team building and ability to act as an ambassador and spokesperson for the pub trade and the BII.
Lee Price commented: “This is huge, absolutely huge. A great honour”. When asked about what made him and his pub so successful, he said: “It’s about doing the simple things well. About listening to customers and giving them what they want.”
BII Chief Executive, Tim Hulme said: “The industry is full of dedicated, knowledgeable and hard working individuals and Lee has proven himself to be at the top of the tree. Make no mistake if you claim the title of BII Licensee of the Year, you really are the best of the best. Pubs contribute so much to the fabric of our community, so when you look at the quality of the entries this year, you know the future of the Great British pub is in safe hands.”
The 29th Licensee of the Year Award finalists were:
• Kyle and Janice Macrae – The Royal Oak, Appleby
• Adam Giles and Charlotte Wenlock – Ye Olde Punchbowl Inn, Bridgnorth
• Lee Price – The Royal Pier, Aberystwyth
• Keith and Diane Marsden – The Prince of Wales, Mosley
• Lee and Keris De Villiers – The Old Sergeant, Wandsworth
• Tim and Liz Hore – The Victoria Inn, Salcombe
Established back in 1985, the BII’s Licensee of the Year Award is the longest running professional awards in the industry and is open to all, regardless of BII membership.