Carlsberg UK has expanded the San Miguel UK portfolio with new San Miguel Gluten Free, launched this September. Set to tap into the growing gluten-free lager market, the new variant has launched exclusively in the Grocery channel with Tesco and will also be available to all on-trade customers.
The introduction to the UK sees the nation’s favourite Spanish beer expand to cater to both coeliac sufferers and consumers who have adopted new trends and dietary behaviours, such as completely and consciously omitting gluten from their diet. Emulating the same taste as San Miguel Especial, San Miguel Gluten Free offers a full bodied taste with fruit and bread aromas which has already proved popular in Spain – winning Product of the Year 2016.
San Miguel Gluten Free is now available in Tesco as 6x330ml pack (Retailer Price £9.00) and the on trade in a single 330ml bottle.
For further information visit the website at www.carlsberguk.co.uk