Casual Dining – the UK’s only dedicated trade event for casual dining operators (including multiple and independent pubs, bars, restaurants, and hotels), has been nominated for ‘Best UK Tradeshow Exhibition under 2,000sq.m’ for the third time in its first three years of business.
Having won the same award at the exhibition industry’s annual AEO Excellence Awards for the last two years running, Casual Dining (organised by Diversified Communications UK) will now have the chance to defend its title again.
Casual Dining was the first launch show in over five years to triumph in the Association of Event Organisers’ hotly contested ‘Best Tradeshow Exhibition under 2,000sq.m’ category. Since that win in 2014, and again last year, the show has continued to gain widespread support from across the casual dining sector. The 2016 event, which took place just four months ago, enjoyed a 22% increase in unique attendees (up to 4,402) and was called an “essential forum for sharing new ideas, innovations and insights” by Carluccio’s co-founder and chairman Simon Kossoff.
Whilst Casual Dining devotees will be hoping its winning streak continues for 2016, the show’s marketing manager Grace Allwright is delighted that its highly-targeted marketing has also been recognised by the AEO, having received its first ever nomination for ‘Marketing Campaign of the Year’.
“We’re thrilled that Casual Dining is not only up for Best Trade Show for the third year running, but for the very first time – marketing campaign of the year as well! We do everything we can to ensure that Casual Dining truly serves its industry and recognition like this really is the icing on the cake!” she says.
Casual Dining will return to the Business Design Centre, Islington, London, on 22-23 February 2017. For more information, and to stay up-to-date with all the latest news and exhibitor information, please visit www.casualdiningshow.co.uk.