Calling all pubs and restaurants: the deadline for entries is just around the corner for this year’s Best British Roast Dinner competition, sponsored by KNORR Gravy and supported by COLMAN’S English mustard.
Contenders for this year’s title, which is part of British Roast Dinner Week, must submit their entry by the closing date of August 22. It’s simple to enter – all pubs need to do is complete their entry at www.britishroastdinnerweek.co.uk.
Chris Brown said: “My mouth’s watering. The entries are still flooding in and I wish I could personally try all of these tasty sounding roast dinners from all over the UK. If you think your roast dinner should be counted among the best in Britain, make sure you get your entry in.”
Previous Best British Roast Dinner champions including the Phoenix Inn, who won the contest in 2012, and current title-holder the Kyloe in Edinburgh, have spoken of the boost that the competition gave to their business.
Sisi Ryder, owner of the Phoenix Inn, in Hartley Witney, Hampshire, said: “After we won the Best British Roast Dinner title more people came to try our roast dinners than ever before and we received lots of lovely comments on TripAdvisor. It made us the talk of the town.”
Elsewhere, Edinburgh-based Scottish steakhouse Kyloe experienced a three-fold increase in roast dinner volumes after claiming the title.
Murray Ward, general manager of The Rutland Hotel, home of Kyloe Restaurant and Grill, saying: “Winning the Best British Roast Dinner competition helped to turn Kyloe into a destination venue for a Sunday lunch.”
Along with the prestige of being named home of Britain’s best roast, the winner will receive up to £10,000 worth of PR coverage for their pub or restaurant on their win, a day with pub food consultant Chris Barber and a supply of KNORR Gravy and COLMAN’S English Mustard. Four runners up will receive a supply of KNORR Gravy and Colman’s English Mustard.
The competition closes on 22 August, with regional finalists announced at the beginning of British Roast Dinner Week, which takes place from 29 September to 5 October. The top five finalists will be shortlisted and visited by mystery diners to determine the Best British Roast Dinner.
To enter the competition operators must offer a roast dinner on their menus and answer four simple questions about what makes their roast special.
To be in with a chance of claiming this year’s title of Best British Roast Dinner complete the entry form on www.britishroastdinnerweek.co.uk by August 22.