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COMMERCIAL REFRIGERATION – Do you know who you are buying from?

It may shock you to know that some equipment sellers are nothing more than one person with a laptop running a website from a spare room!
Fridgeland MD Paul McAndrew sheds light on a growing problem for equipment buyers: 
“A large number of catering equipment and refrigeration sellers are nothing more than onward traders of equipment bought from importers. Many have no infrastructure and cannot provide customers with proper back up service or honour warranties which are promised at the time of sale. Unfortunately the number of these single person traders is rising. Buyers see a website which looks like a multinational company and many would be shocked if they knew that behind the image is a single person business run from a spare bedroom in their house with nothing more than a laptop!  But how can a buyer know what type of company they are dealing with?
“There are checks buyers can make: 
“Our company, Fridgeland Online Ltd, has traded for over 8 years. This can be checked free of charge on the Companies House website. Many one-person traders have been around for less than a couple of years. If a business is less than 5-years old but looks like a large company website it’s worth checking if they are a single person trader. 
“At Fridgeland we have a thriving business built up over several years and we manufacture and stock many of our own ranges. This takes time and expertise to accomplish but we can show photos of our large stockholding of Fridgeland branded products in our own warehouse which we do on our website. One person traders tend only to buy other companies products, so it is unlikely you will see photos of their products with their company logo on the packaging. 
Look out for tell tale signs of a one person business trying to appear to be a larger company. Vans and lorries are a common image which these traders will photoshop their logo onto to claim they have their “own fleet of delivery vehicles”. In reality even the largest manufacturers outsource distribution so a branded van is likely to be a bit of clever photoshop work.
“Buying from Fridgeland couldn’t be easier with their user friendly online store and fast free nationwide delivery service.”
Website: http://www.fridgeland.co.uk
Tel: 01204 885123

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