Travel tech start-up, Criton, is launching a digital concierge for the UK’s thousands of property owners and small businesses offering holiday accommodation to transfer the guest information book into a branded app.
It is the UK’s first self-build app service for the hospitality and travel industry. Accessed on a low cost subscription basis, it gives the UK’s 81,000 holiday lets, serviced apartments, guest houses and B&Bs the chance to connect with the tech savvy traveller, by making all guest information available at the touch of a screen anytime, anywhere.
Criton provides the who, what, where, when and how about a place to stay via a bespoke mobile app. It can be up-dated at any time and is very user friendly, capable of incorporating instruction videos on how to use appliances and directions through to contact details and information on and links to nearby restaurants and attractions for a flawless customer experience. Areas of the app can also be padlocked for additional security.
It is brought to the market by Julie Grieve, the former CEO of serviced apartment group Lateral City and serviced office group Abbey Business Centres. Julie funded the development of the new tech service from the proceeds of her shareholding in Abbey, which was sold in 2011. Now based out of Codebase in Edinburgh and with the backing of Scottish Enterprise in the form of an innovation award, she successfully launched the app service in Scotland last week.
Operating in a market which includes all holiday accommodation from hotels to barges and with the anticipated growth over the next few years of the serviced apartment sector and Airbnb generation, Criton is expected to attract 5% of the UK properties within 5 years, delivering a £3-5m turnover.
Already easily translated for an international audience for UK holiday accommodation owners, the aim is to raise investment to take the app service overseas next year.
Criton has been in Beta testing for the past two months and customers signing up now will be given a two month free trial if they use the code ‘LAUNCH’. The subsequent cost of the subscription service is available from around £10 per month.
Reader enquiries – Tel: 0800 970 4410 or visit www.critonapps.com