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Front Of House Staff Found To Be Most Influential Factor In Diners Choice Of Wine

HospitalityGEM-logo-300dpiAlmost half of diners would be more inclined to buy a bottle of wine upon recommendations of front of house staff

Survey conducted by Veraison and HospitalityGEM reveals urgent need  for front of house training

A comprehensive survey carried out by Veraison – the new wine-service education programme- and guest experience management experts HospitalityGEM, has found knowledgeable front of house staff to be the most influential factor when diners consider their wine choice. More than half of respondents (57 per cent) cited that a recommendation from their waiter or waitress led to them being more adventurous with their choice of beverage.

Despite this influence, the research revealed that a significant majority of diners (53 per cent), felt that front of house staff in both restaurants and bars did not know enough about the wines on their wine list and a high proportion of those questioned (42 per cent), would be more inclined to buy a bottle of wine if a front of house team member recommended it.

The survey  highlights the  need for knowledgeable and confident front of house staff in creating the ideal dining experience and consequently identifies potential for greater profit for the business.

At present, familiarity is key when it comes to decision-making; the most common reason to choose a bottle of wine being whether it is a recognisable brand, grape or region (45 per cent), followed by the food that they have chosen (22 per cent).

The findings also highlight the need for Veraison’s bespoke training programme, which seeks to establish a new standard of  training in the wine industry by focussing on the practical skills needed by front-of-house staff  to provide premium wine service for the on-trade.

Discussing the results, Clara Rubin of Veraison, says: “With 64% of diners choosing wine over any other beverage to accompany their meal, it’s worrying how prevalent the lack of knowledge is amongst front of house staff.

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