Pub retailer and brewer Greene King has exceeded its £1million target and raised £1.2million for charity partner Macmillan Cancer Support, eight months ahead of schedule. Employees across the whole company have been busy fundraising through bespoke campaigns, including ‘Macmillan May’ and ‘Tour de Horse’*, through participation in Macmillan’s flagship fundraiser the World’s Biggest Coffee Morning, as well as through individual fundraising events.
This year, Greene King also completed its first ever cross-business challenge. One hundred and sixty two employees from across all areas of the Greene King business – from managers and employees in pubs, to chefs at Loch Fyne Seafood & Grill restaurants, to head office employees and those working in breweries – took on the Yorkshire Three Peaks in May.
Rooney Anand, chief executive officer at Greene King says: “Our employees and customers have worked tirelessly with real passion and enthusiasm to raise much needed funds for Macmillan. I think it is truly inspirational that they have managed to smash our target and raise £1.2million with eight months of our partnership still to go!”
Macmillan is Greene King’s first national charity partner and the company was recognised earlier this year by being shortlisted in the Best Employee Engagement category at the Third Sector Business Charity Awards for its incredible success in inspiring employees to get behind the charity partnership.
Rooney Anand continued: “We are all proud of how we have pulled together as a business to raise this exceptional amount for Macmillan to help those affected by cancer. I would like to congratulate everyone who has been involved in making our first ever national charity partnership such a resounding success.”
Lynda Thomas, director of fundraising at Macmillan Cancer Support says: “To have reached and exceeded a fundraising target of £1million is an incredible achievement, congratulations to all the employees and customers of Greene King. The money raised will help fund Macmillan’s practical, emotional, financial and medical support services, all of which are vital as we aim to ensure that no one faces cancer alone. I can’t wait to see the fundraising heights our partnership could reach in the upcoming months, and on behalf of all of us at Macmillan, thank you.”
Pauline Lingard, manager of Greene King’s Horsforth pub in Leeds, has fundraised for Macmillan during the last two years, and said: “Supporting Macmillan has been really important to the team. Many of our local customers say that they have been helped by the charity, so we are really proud that our fundraising will have made a difference to their situation.”
Greene King employees and customers will support Macmillan’s flagship fundraiser the World’s Biggest Coffee Morning for the third year running this coming September, aiming to build on the £218,000 they have raised during this event over the last two years.