Following its recent pledge to recruit more than 2,000 apprentices this year, Greene King – the UK’s leading pub retailer and brewer– has today announced the appointment of Lifetime Training as its new apprenticeship delivery partner and national training provider.
Greene King, in partnership with Lifetime Training, will create an innovative training model that offers team members an improved career development journey from entry level roles up to managing a business.
With a strong emphasis on customer service, Greene Kings’ new apprenticeship programme will include bespoke qualifications that support a range of job roles including front of house, kitchen and management that are tailored to each of the Greene King retail brands.
Through a blend of workplace learning and additional industry masterclasses, apprentices will develop the capabilities and technical skills that will enable them to reach their potential and support Greene King in developing a pipeline of talent for succession planning, new site openings and delivering exceptional customer service.
Since its launch in 2011, The Greene King Discovery Apprenticeship scheme has seen more than 3,500 employees achieve a qualification. In an extension to its current programme, Greene King will now be able to sign up new team members to the scheme at the start of their employment through a dedicated apprenticeship recruitment service offered by Lifetime Training, one of the UKs leading apprenticeship training providers.
John Smith, group HR director for Greene King said: “Developing our team members’ talent and potential is key to our workforce development plans. Following our ambition to recruit 2,000 new apprenticeships this year, we wanted to design a series of apprenticeship programmes that are tailored to each of the job roles across our brands and divisions. It is important that we have the right partner to help us deliver this plan.”
Alex Khan, CEO at Lifetime Training, added: “As an award-winning training provider we know just what it takes to deliver service excellence. This, married to Greene King’s focus on delivering the very best value, service and quality to all its customers, presents a strong alliance that will create one of the licensed hospitality sector’s most prestigious apprenticeship programmes.”