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Greene King Signs Deal With Essex Cricket

GrreneKingGreene King has signed a new agreement with Essex Cricket that will see the leading UK brewer given pouring rights at the Essex County Ground for the next two years.

From the start of the domestic season next month, Greene King IPA will be served at bars throughout the ground.

Greene King is also working with Essex Cricket to deliver a better hospitality experience in 2016 including a substantial investment in improved bar equipment and facilities, which will increase the speed and efficiency of service at the bar and ensure club members and supporters can focus on catching every moment of action on the pitch.

Joe Parks, on trade sales director for Greene King brewing and brands, said: “We share a genuine commitment to top class sport and excellent hospitality, making Greene King a natural partner for Essex Cricket.

“Our flagship ale, Greene King IPA, is the official beer of England cricket, so we are delighted to be bringing this great beer to the members and supporters of Essex County Cricket Club, which will be served from the improved bar facilities that we have invested in throughout the ground. We look forward to continuing to build a great relationship with the club and its fans over the coming seasons.”

Derek Bowden, Chief Executive at Essex Cricket, said; “We’re delighted that Greene King has come on board. Following feedback from members and various stakeholders, there will be a great choice of market leading brands for our members and supporters in 2016.

“We particularly like the fact that Greene King is investing to improve the speed of service around The Essex County Ground. This is an important feature for our members and supporters and will mean they do not waste time in long queues. Alongside the great beers on offer, we really feel this change will benefit our supporters and enhance the all-round experience of a match day. Greene King is showing a real commitment to cricket in this country and this is a further example of that.”

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