Hotels.com has launched its third annual Chinese International Travel Monitor, which examines the huge growth in outbound tourism by Chinese travellers and its impact on the global travel industry.
Some of the key findings include:
- Chinese travellers spend over $1,000 per day when travelling abroad (excluding accommodation), with two per cent of travellers spending more than $8,000!
- The Chinese were the seventh highest spending nationality on hotel rooms when travelling abroad in 2013, paying an average rate of US$168 per night
- Two out of three (67%) Chinese travellers prefer to travel independently instead of in organised groups, up five percentage points on 2013
- Over half (53%) of Chinese travellers book accommodation via the web or mobile apps, up from 45 per cent in 2013
- Just under half of Chinese travellers use online accommodation websites (48%) and online reviews sites (47%) to research trips abroad and a third (33%) check social media for tips, rising to 42 per cent of under-35s
- Over half (53%) of hoteliers have seen an increase in Chinese guests over the past 12 months, with 30 per cent experiencing growth of more than 10 per cent
- Australia tops the list as the most welcoming place worldwide, while France is viewed as the most welcoming destination in Europe, followed by the UK and Germany
- Difficulty obtaining a visa would deter one in four (25 per cent) Chinese travellers from visiting a particular destination
Hotels.com surveyed more than 3,000 Chinese international travellers and 3,000 hoteliers around the globe and the full findings of the report can be seen online here: http://press.hotels.com/citm/.