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London Hotels Show Increases in Supply and Demand for July

STR-GlobalSTR Global’s preliminary July 2015 data for London indicates positive year-over-year results in each of the three key performance metrics.

Based on daily data from July, London reported:

  • increases in supply (+2.6%) and demand (+5.4%);
  • a 2.7% increase in occupancy to 88.3%;
  • a 4.3% increase in average daily rate to GBP151.27; and
  • a 7.1% increase in revenue per available room to GBP133.54.

According to STR Global analysts, London saw accelerated occupancy and ADR growth following the conclusion of Ramadan (17 July) as hotels capitalized on an influx of visitors from the Middle East. The commencement of United Kingdom school holidays in mid-July also brought families to the capital, and the strength of the U.S. dollar relative to the British Pound has contributed to an increase in U.S. visitors.

After a slow first half of 2015, July’s demand growth and improved performance indicators point to a stronger second half for London.

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now.

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