Loungers, the café bar concept led by Alex Reilley and Jake Bishop and backed by Piper Private Equity, is to increase its opening rate next year with as many as 20 sites planned.
The company is on track to open 15 sites in 2013 with seven more sites scheduled to open before August.
Lounge sites are due to open in Chippenham, Rugby, Birmingham, Torquay, Witney, and Kettering with a seventh Cosy Club site set for Corn Street in Bristol.
It is understood that further potential sites for 2014 include a Cosy Club in Leicester and Lounge sites in Letchworth Garden City, Falmouth, and Amersham. Tomorrow, the company opens its 44th site, Verano Lounge, on Western Road in Brighton.
The opening of Verano Lounge is the group’s second opening in Brighton in as many weeks following the opening of Alcampo Lounge on London Road in the city earlier this month.
Loungers has spent £450,000 on the Western Road site, which has previously traded as a Loch Fyne and more recently Pinxtos People.
The refurbishment has involved significant re-modeling of the ground floor trading area and basement level kitchen. Reilley said: “It’s great to have opened two sites in Brighton to add to Modelo Lounge, which we opened in Hove almost two years ago.
Alcampo Lounge has, so far, had a nice, brisk opening achieving gross sales of £30,000 for its first full week and we are quietly optimistic that Verano will trade very nicely given how busy Western Road is and being opposite a Waitrose.
Whilst less than two miles away from each other, the two new Brighton sites are in diverse areas and are in very different buildings with distinctly different design schemes, which further goes to prove the Lounge model can trade in very different locations within the same city.”