Drinkaware chief executive Elaine Hindal said, “Alcohol is part of the festive celebrations for many people and most will enjoy a drink or two responsibly, without causing any harm to themselves or others.
“However, the sheer number of customers visiting pubs, clubs and bars at this busy time of year inevitably means a raised likelihood of alcohol harms. Responsible operators will want to create an environment that both helps customers to moderate their alcohol consumption, and supports those customers who might become vulnerable as a result of drinking too much.
“Drinkaware is keen to help operators to achieve their goals around responsible alcohol retailing, and we’d encourage them to explore the resources we can offer which include downloadable posters and an e-learning course for staff.”
Drinkaware tips for reducing festive alcohol harms
- Stock a good selection of soft drinks for customers who choose not to drink alcohol. If customers have a choice of soft drinks, they are more likely to substitute them for an alcoholic drink once or twice during the evening, which will help to limit their overall alcohol consumption.
- Include no or low alcohol options on your drinks list. Drinks that are low in alcohol don’t have to be low on taste and many brewers, for example, have focused on the lower alcohol sector lately, producing flavourful beers with lower ABVs.
- Review your wine offer. Choosing house wines that sit at the lower end of the ABV scale will help many customers to reduce their alcohol intake. Similarly, offer wine in a 125ml serve and make customers aware this size is available.
- Serve food for the same hours as you serve drink, or as close as possible. Food slows the absorption of alcohol, so customers are less likely to become vulnerable as a result of drinking too much, too quickly.
- Make it very clear that you will not serve alcohol to customers who are drunk, or who are attempting to buy for a drunken friend, both of which are against the law. Drinkaware and the British Beer & Pub Association have produced two posters to help communicate this to customers – ‘Can’t Get Served’ and ‘Mate’s in a State’, which can both be downloaded from the Drinkaware website here