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Negative Reviews? Pub Responds By Printing Them On Staff Tee Shirts

A Manchester pub has come up with a novel way of highlighting the impact negative reviews on social media can have on a business by printing them on staff T-shirts .

Sean and Sophie Robinson of The Assembly in Urmston, Greater Manchester, were shocked to see people taking to social media to complain about the prices of craft beer.

One comment by a social media user complained that their father had been ‘financially assaulted’ at the bar for having to pay £6.70 a pint.

Prices of some specialist craft beers can cost up to £7 pub pint however owner Sean argues customers do not have to drink there or pay the price if they don’t want to, he said: ‘We saw it all kicking off in the local Facebook group about our bar. We have only been open three weeks and the feedback at the bar is 99% positive. The Assembly owner Sean Robinson has got t-shirts with negative customers comments printed (Picture: Mercury) ‘You can either ignore it and stay quiet, you can defend yourself and get in too deep or you can take the humorous side. So I went to the t-shirt printers.’ ‘I think people are seeing the funny side of it. A few of the people who have their complaints on the shirt messaged us and said they had been in a few more times since and there were no hard feelings.’ ‘A majority of our customers want to try more than one or two beers and they make their way around the board. ‘As our customers want to try a few beers they just have a third of a pint so they can taste it. We sell all of our drinks in thirds, halves and pints. ‘Obviously the prices reflect the alcoholic content and other quality factors. We’re still cheaper than some places in the city centre.’

Sean is hoping that his stance will have an impact on how people use social media saying: ‘The t-shirt is also a lesson to remind people that they are posting in a public forum. ‘You’re saying it in a group with over 40,000 members and people forget that it is public. ‘It can be damaging to a business. It only took two days for someone to complain about the price of the beer.’

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