The PASS Scheme is very pleased to announce the launch of its new video promoting the value and use of PASS accredited Proof of Age Cards. The new video replaces the video that has been available for a number years and illustrates the virtues of proof of Age Cards with the use of small cast of four people and a door supervisor in a realistic scenario.
PASS has been helped in this by a collaborative effort with National Pubwatch, a generous support package from Poppleston Allen and the excellent of services of Marcus Richardson the Artistic Director of mini mammoth films who provided the actors and composed and edited the video.
In launching the video, Baroness McIntosh the recently appointed Chair of the PASS Scheme, said that “she was delighted that her tenure was to linked to the launch of the new and updated video presentation of the benefits of the PASS Card scheme and indicated that this would be linked to a re-vamp of the PASS website over the coming months. Recent events and the growing number of age-restricted products makes the use and promotion of Proof of Age Cards ever more important.”
Poppleston Allen are delighted to announce its support to the launch of the new PASS video. Jonathan Smith, Managing Partner commented:
“We were delighted to sponsor the original video when it launched, and of course, we did not hesitate to agree to support the relaunch of the video. It provides a clear and concise message to young people about why they should get a PASS card. Having a teenage son approaching the legal drinking age, I would much rather him be taking a PASS card out with him rather than his Driving Licence or Passport with the chance of it being stolen or more likely, him losing it!”
The PASS scheme is supported by the National Police Chiefs Council, the Security Industry Authority and local authority trading standards officers.