Henley-based brewer and pub operator Brakspear has launched another Country Ale Trail to encourage walkers and cyclists to explore its rural estate. The new route joins the Henley Ale Trail in the town centre and the first Country Ale Trail, introduced last year, bringing the number of Brakspear pubs now included on a trail to around 30.
The new Country Ale Trail follows the tried and tested format of the existing trails. Customers visiting any pub on the route are given a Country Ale Trail map which is then stamped when they buy a pint of Brakspear beer in any of the participating sites. Once maps have been stamped at all 10 pubs, they can be redeemed for a free pint of Brakspear and a Country Ale Trail T-shirt.
This Country Ale Trail II covers the Wallingford area, with a 29-mile route taking in 10 pubs in villages including Cholsey, Goring and Warborough. Trailers can start at any pub, but must finish in either the Cherry Tree in Stoke Row or the Red Lion at Blewbury to claim their pint and T-shirt.
A third Country Ale Trail will also be launched over the summer, which will include around 10 pubs in South Oxfordshire, with villages such as Sonning Common, Rotherfield Peppard, Nettlebed and Shiplake on the map.
Brakspear chief executive Tom Davies said, “We were delighted with response to our first Country Ale Trail last summer and are launching the two new trails in order to give other rural pubs the same support. Once the third rural trail goes live, the vast majority of our pubs in our south Oxfordshire/Berkshire heartland will be featured on a trail.
“Our estate includes some outstanding country pubs, but many are off the beaten track, so benefit from the structure of an ale trail to persuade customers to visit. We hope that the many cyclists, walkers and horse riders who embark on one of our Country Ale Trails enjoy the experience and find at least one hidden gem of a pub that they adopt as one of their regular haunts thereafter.”
Country Ale Trail II includes the following pubs: Chequers, Berrick Salome; Catherine Wheel, Goring-on-Thames; Cherry Tree, Stoke Row; Half Moon, Cuxham; King William, Hailey; John Barleycorn, Goring-on-Thames; Perch and Pike, South Stoke; Red Lion, Blewbury; Red Lion, Cholsey; Six Bells, Warborough.
Everyone who completes a Country Ale Trail or Henley Ale Trail during 2014 is invited to an Ale Trail party, held in January and offering complimentary beer and food and the chance to meet other ‘trailers’. The first party, held in January this year, was attended by more than 60 trail enthusiasts along with numerous Brakspear staff.
For more information, visit www.countryaletrail.co.uk/2/