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P&G Professional Celebrates the Innovation and Expansion of Britain’s Number One Dish Cleaning Brand

Trusted by generations of hospitality operators to deliver professional results, new

Fairy Professional Extra Clean delivers Fairy’s toughest cleaning yet

April 2013 – P&G Professional, the away from home division of Procter & Gamble (P&G), and world class innovators in professional cleaning solutions, today announced the launch of a new washing-up liquid designed to tackle the toughest cleaning needs of professional operators. New Fairy Professional Extra Clean has a super concentrated formula that delivers four core washing up actions in every bottle: reduced soaking time, break-down of tough greasy residues, concentrated formula and brilliant shine.

To celebrate the launch of new Fairy Professional Extra Clean, P&G Professional is proud to announce the launch of its “Best Just Got Better” virtual innovation gallery. Having served generations of hospitality professionals over the past 30 years, P&G Professional is inviting operators to visit www.pgpro.co.uk/fairyinnovationgallery and vote for the innovation they believe has most revolutionised their business over the past three decades. Everyone who votes will be sent a FREE 40ml sample of new Fairy Professional Extra Clean and be in with a chance of winning a luxury break for two in the New Forest with return train travel worth up to the value of £1000.

Jayne Clark, P&G Professional Sales Director, UK and Ireland, commented: “Fairy Professional has been a mainstay of professional kitchens for decades, delivering its trusted cleaning power to generations of chefs and their brigades. We were there when the hospitality industry was in its infancy and we’re still here today, delivering new product innovations to our customers to help deliver that long-lasting guest experience. Fairy Professional Extra Clean is a high quality washing-up liquid designed to help operators save time in the kitchen, safe in the knowledge that dishes will sparkle after each and every wash.”

With incredible grease cutting power, new Fairy Professional Extra Clean delivers Fairy’s best cleaning power yet and is guaranteed to provide brilliant results even on tough to clean items. With four core product benefits in one bottle, Fairy Professional Extra Clean makes easy work of washing-up in the kitchen, giving operators more time to focus on satisfying their guests front of house. Also joining the Fairy Professional range is Fairy Professional Antibacterial – a superior concentrated liquid detergent that provides 24/7 antibacterial protection and kills 99.9% of bacteria.

For further information on the Fairy Professional range and to register your vote in the Fairy Professional Extra Clean Innovations Gallery, visit www.pgpro.co.uk/fairyinnovationgallery.

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