More than 230 pubs from around the UK entered 2016 Music Makeover, giving them the opportunity to win a £10,000 ‘Music Makeover’, along with a bespoke music consultancy and exclusive celebration event with PRS for Music members.
The entries were whittled down to six finalists earlier in the year, with The Tooth & Claw just beating The Brook Inn, Plymouth, who finished second and won a prize of £5,000, and third placed The Booth Hall in Hereford, which won £2,500.
The British Beer & Pub Association (BBPA) has supported the PRS for Music award for the sixth year running, and sat on the judging panel again, this year. Research shows the importance of live music in attracting music lovers to enjoy performances in the unique atmosphere of the great British Pub, with venues using live music increasing their revenue by 9 per cent compared to pubs without live music.
Lee Gripton of The Tooth & Claw said:
“Words cannot describe what this means to us. We’re now in a position to really set our dream in motion. We’ve worked extremely hard to just get to where we are at now. The help from PRS means we can achieve our goals perfectly and really contribute to the ever growing music scene in Inverness!”
BBPA Chief Executive Brigid Simmonds adds:
“This was another brilliantly organised competition from PRS, and it was great to work with them. Many congratulations to all of this year’s winners.”