The British Beer & Pub Association and Pubs Minister Brandon Lewis MP joined forces last week, at the Phoenix, Victoria, to launch the Pubs are GREAT website. The website, developed in conjunction with Inapub, is a new feature of the successful and high profile GREAT Britain initiative, led by the Number 10 team, Visit Britain and UKTI.
Visiting a pub is the third most popular activity for overseas visitors, with four out of ten heading to a pub at some point during their stay. With this in mind, the website has been designed to help visitors find a quality pub close to the area or attraction they are visiting.
This new service covers a whole range of visitor attractions under the headlines: Heritage, Culture, Natural Beauty, Sport and Music and will help visitors pinpoint the GREATest pub nearby.
The GREAT campaign promotes Britain abroad as a GREAT place in which to invest, to study and visit, highlighting all that is best about the UK. This single campaign promotes Great Britain under a common banner, so that Britain speaks with one voice.
Community Pubs Minister, Brandon Lewis MP said:
“I was proud to be asked to announce the latest stage of the `Pubs are GREAT’ campaign, a website that will play a crucial role in signposting those visiting British tourist attractions to high quality local pubs.
“Because well managed pubs are great! And through this website increasing the numbers of tourists visiting our pubs, we are not only helping visitors to experience a truly British institution as part of their visit, but the local community also benefits through the increased trade”
Joss Croft, Marketing Director at VisitBritain said:
“Pubs are Britain’s welcome mat to the world and play a key role in attracting visitors as part of our culture and heritage offering. Our traditional and much loved pubs offer some of the warmest British welcomes, as well as excellent value and quality food options.
The Pubs are GREAT digital campaign captures the best of what is familiar about the UK, but will also surprise people and encourage them to think differently about modern Britain.”
Brigid Simmonds, BBPA Chief Executive comments:
“Pubs are an essential part of the tourism offer in Britain, much loved by overseas visitors and all of us who increasingly holiday at home, so it is wonderful that they now play such are an important part in the GREAT campaign.
“The new Pubs are GREAT website will provide a valuable platform to showcase the many high quality pubs that Britain has to offer and will be a fantastic way of helping pubs welcome international visitors.”