John Jones is Commercial Director of Welcome Systems Ltd, the experts in affordable online booking systems for independent hotels, B&Bs and guesthouses which are perfectly suited for use across smartphones, tablets and PCs.
Whether you find yourself in charge of a hotel reception or restaurant, there are few more disheartening experiences than witnessing a slow-shuffling line of disgruntled guests suddenly form before you.
Nobody sees queuing as a desirable part of their holiday or business experience, and it’s just as unpleasant if you’re the person responsible for trying to charm customers who simply want to register and retire to a comfy bed.
The queue is viewed by guests as a giant middle finger to their ambitions for a hassle-free accommodation or hotel restaurant experience.
If people feel poorly treated they won’t be racing home to spread the word about an establishment’s super-popularity. It’s far more likely they’ll be telling everyone about the extraordinary lack of customer-care on show.
It’s difficult to see how a loathing of queues can be turned into a positive, but savvy hoteliers are doing exactly this by eliminating the problem altogether.
Harnessing the power of mobile check-in is the solution and the process goes something like this:
• Welcoming staff step in the moment they see a queue start to form, gently ushering guests to the bar or coffee lounge
• They then use their web-based property management system on tablets or smartphones to check in guests quickly and with ease
• Relaxed guests, suitably impressed by this show of effective crowd-control skills, may even take up the friendly offer of ordering a drink or meal while savouring the ambience
Welcome Computer Systems delivers the latest in affordable online booking systems for independent hotels, B&Bs and guesthouses, perfectly suited for use across smartphones, tablets and PCs. Sign up for a FREE one-month trial at www.welcome-systems.uk, or call 0845 4582121.