The independent hospitality sector, from hotels to bars and restaurants, have long struggled to compete with the financial might of larger chain outlets, especially when it comes to refurbishing and updating their venues. But, as Tony Clark, owner of Trade Furniture Company explains, achieving a fresh new look does not need to be an expensive task.
Costs related to the redevelopment of hotels, bars and restaurants can be extremely high, especially when you factor in the time required to close establishments to allow such work to take place. It is perhaps no surprise then, that independent hoteliers, licensees and restaurateurs, are hesitant to commit to wholesale changes.
Competing pound for pound with global chain outlets simply isn’t an option for many independent hotels, restaurants and bars. Especially given that UK hotels increased their refurbishment spending by 57 per cent in 2016 alone, according to new research from business financiers Funding Options. With hotels capital expenditure rising from £1.03bn in the previous year to £1.62bn in 2015/16.
In a bid to drive their competitiveness and attract a new group of customers, owners of independent hotels, restaurants and bars are increasingly seeking creative ways to re-invigorate their premises. One trend that is delivering a sea of change across the sector, and encouraging smaller boutique-style businesses to re-develop their interiors, is the introduction of unique reclaimed wood furniture.
Reclaimed wood – often made from Indian and Sheesham woods – is becoming increasingly fashionable to use in independent hotels, restaurants and bars, to deliver a distinctive style and customer experience. Ideal for such premises, wood furniture of this nature is providing locations with unique pieces that are allowing them to stand out from larger chains.
A case for reclaimed wood
Well-designed modern restaurants, hotels and bars, with on-trend furniture, have the potential to change the overall feel of an interior, whilst improving the customer experience, it can even boost staff morale. The importance of impactful interior design, and perhaps most importantly furniture, cannot be underestimated.
The benefits of using reclaimed wood furniture are many for the UK’s independent hospitality sector. From an environmental perspective, sustainably repurposed furniture plays an integral role in reducing waste, with furniture often fashioned from recycled wood that would have otherwise been discarded in its previous state. Uniquely, such furniture can be manufactured from unwanted wood using anything from doors, fences, roofing, and even fishing boats, as well as a variety of other sources.
Due to the ‘upcycling’ nature of the furniture, it enables hoteliers, licensees and restaurateurs to portray an environmentally aware image to potential customers. What’s more, the bespoke construction of each piece means reclaimed designs have completely unique looks for every individual piece, creating a one of a kind feel and experience. Whilst other woods have very consistent tones, reclaimed wood furniture aims to keep the wood as close to its original source as possible, delivering a distinctive appearance.
Hoteliers, restaurateurs and licensees stand to make substantial savings by investing in Indian furniture. The unique structure of reclaimed furniture means each piece is built to last and ages well, ensuring long term savings can be achieved by reducing the costs for replacement furniture. Whilst the handcrafted styling of rich Indian woods such as Sheesham and mango, can deliver a one of a kind design for any premises.
Whether an independent hotel, restaurant or bar opts for a complete refurbishment or wishes to make an impactful statement with new furnishings, it can all be achieved without compromising on cost or style. Keen to match their chain outlet competitors, the use of distinctive Indian, Sheesham and Mango wood furniture, has seen substantial growth in recent years and looks set to continue to be a prominent design trend across the independent hospitably sector in years to come.