35.6% of respondents, and 55.4% of 18-21 year olds, said they felt better about themselves when they have a good/fun late night out
Almost 3 in 10 (27.5%) respondents said their late night out makes them feel good which benefits their mental wellbeing
Over a third of respondents believe that a late night out has a positive impact on their overall mood (35.4%), their mental wellbeing (34.8%) and their relationship with friends (34.0%). A fifth (20.3%) feel it has a positive impact on their confidence
38.1% of respondents agreed that keeping fit and looking good was important to them as they like to look their best on a night out
Over half (50.8%) of respondents agreed that when choosing a drink, they always go for a quality brand, a number which increases to 55.8% amongst 18-21 year olds
On average, people spend 1 hour 52 minutes and £12.40 on getting ready for a late night out
Furthermore, the report revealed a positive correlation between enjoying a late night out and improved mental and physical wellbeing. 35.6% of people surveyed said they felt better about themselves when they have a good/fun late night out1. Just over a third of respondents stated that they found that enjoying a late night out had a positive impact on their overall mood (35.4%), mental wellbeing (34.8%) and a fifth (20.3%) felt it had a positive impact on their confidence. These figures were higher amongst 18-21 year olds, with almost half (48.7%) stating that a late night out positively impacts their overall mood and 43.4% admitting its positive contribution to their mental wellbeing.
From a physical point of view, 38.1% of respondents agreed that keeping fit and looking good was important to them as they like to look their best on a night out. Additionally, 16.7%, and 24.5% of 18 – 25 year olds, felt that enjoying a late night out has a positive impact on their physical wellbeing.
The report also looked at the late night leisure sector’s effect on the wider UK economy. On average, Brits spend 1 hour 52 minutes and £12.40 on getting ready for a late night out – this rises to £19.28 for 18-21 year olds. 59.4% of respondents spend money on new clothes or shoes to wear, 32.8% on hair treatments or cuts, and 18.5% spend money on beauty treatments. For each of these, there was only a small difference between men and women.
Overall, spending on late night leisure is up 6.3% on the last quarter (Feb 2017 – Apr 2017, compared to Nov 2016 – Jan 2017). The amount people spent on drinks in late night venues increased by 18.5% (or £2.70) to £17.32. Spend on entry fees also increased by 18.1% (or £0.96) when compared to the previous quarter, however spending on food decreased by 12.3% (or £1.97).
The research also supports the trend that people are drinking less but higher quality products: just over half (50.8%) of respondents say they always go for a quality brand, a number which increases to 55.8% amongst 18-21 year olds.
This is the third Deltic Night Index, a quarterly report published by late night leisure leader The Deltic Group which looks at changing consumer behaviours in the UK’s late night leisure sector, which encompasses clubbing, drinking and eating out, cinema and live music amongst others.
Peter Marks, Chief Executive of The Deltic Group commented, “We know that the late night sector has a positive impact on town centres by creating jobs and drawing people to the high street but now we have strong data which demonstrates that its impact is more far-reaching. Not only do people spend money on getting ready for a late night out, supporting our high street in the process, the latest research also shows the positive link between an individual’s mental and physical wellbeing and a fun night out.
“As we’ve seen in the last two reports, the trend is clear. People are increasingly looking for exciting and unique experiences to share with friends both on the night and afterwards through social media.”
- When asked what types of late night leisure they spend the most money on each month, 24.2% of Brits said pubs. The cinema was the second most popular late night activity, with 13.2% saying they spent the most on this
- However, that changes with 18021 year olds. 30.2% said they spent the most money on clubs each month, and 20.7 said they spent the most money on the cinema
- The average late night out lasted 4 hours 49 minutes, a 28 minute increase on the last quarter
- Spending on pre-drinks, transport, entry fees and drinks in the venue have all increased however expenditure on food has decreased by 12% or £1.97 compared to last quarter
- Spending on drinks in late night venues has increased by 18.40% (or £2.70) to £17.32
- Spending on entry fees increased by 36.8% or £1.96 when compared to the previous quarter
-  A late night out is defined as anything from 6pm to 6am, where the majority of the night is spent out past 10pm