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Survey Of More Than 54,000 Global Travellers Also Reveals London As Europe’s Top Spot For Shopping

London is the best rated major destination in Europe for shopping and nightlife, the results of the second annual Cities Survey by TripAdvisor have revealed.

However, London fared less well when assessed on the helpfulness of its locals – ranking a lowly 32 out of the 37 tourist destinations featured.

The Cities Survey, which ranks each of the major tourist destinations in the world according to how well they scored across a number of different categories, is based on more than 54,000 responses from those who have recently written TripAdvisor reviews for those cities around the world.

London scores very highly for nightlife (ranked 2nd in the world, after New York City), shopping (3rd in the world) and attractions (ranked 4th in the world), but less well on value for money (34th out of 37) and the helpfulness of the local population (32nd of 37).

In fact, it seems most Londoners could learn a thing or two from the city’s cabbies – with London’s taxi drivers ranked among the top ten most friendly, and in the top six for overall service.

The city ranking first for the best overall experience was Tokyo, which also claimed top spots for helpfulness of locals, taxi service, local public transportation, and cleanliness of streets.  Tokyo received high marks across the board, as it ranked among the top ten in 13 of 16 categories in the survey.

New York City was top of the heap for best restaurants and nightlife. It also came in second for best overall experience, shopping and attractions/things to do.

Other high ranking cities were Singapore which was number one for comfort traveling alone, and second for taxi service, cleanliness of streets, ease of getting around and family-friendliness; Rome, which topped the list of attractions/things to do and culture; and Dubai, first for shopping and hotels.

Here’s a snapshot of some of the top performers by category:

Overall Top Performers:






First place

Second place Third place
Helpful locals Tokyo Cape Town Lisbon
Friendliest taxi drivers Dubrovnik Tokyo Singapore


Best taxi services Tokyo Singapore Dublin


Cleanest streets Tokyo Singapore Berlin
Ease of getting around Vienna Singapore Berlin


Best public transport Tokyo Vienna Berlin


Best value for money Budapest Lisbon Hanoi


Comfort traveling alone Singapore Tokyo Vienna
Best for shopping Dubai New York City London


Best for hotels Dubai Cancun Bangkok


Best for restaurants New York City Cape Town Tokyo
Best for attractions Rome New York City Paris
Family-friendliness Stockholm Singapore Copenhagen
Best for culture Rome Vienna Paris
Best for nightlife New York City London Tokyo
Best overall experience Tokyo New York City Barcelona


Overall Low Rankers:



Last place


Second last

Third last
Helpful locals Moscow Beijing Marrakech


Friendliest taxi drivers Moscow Beijing Brussels


Best taxi services Moscow Beijing Kuala Lumpur


Cleanest streets Mumbai Marrakech Bangkok


Ease of getting around araround  to get around Mumbai Punta Cana Marrakech


Best public transport Marrakech Hanoi Sharm el Sheikh


Best value for money Moscow Rio de Janeiro Copenhagen


Comfort traveling alone Punta Cana Sharm el Sheikh Marrakech
Best for shopping Punta Cana Moscow Rio de Janeiro


Best for hotels Moscow Rio de Janeiro Brussels
Best for restaurants Punta Cana Moscow Marrakech
Best for attractions Punta Cana Sharm el Sheikh Mumbai
Family-friendliness Marrakech Moscow Mumbai
Best for culture Sharm el Sheikh Punta Cana Dubai
Best for nightlife Marrakech Punta Cana Hanoi
Best overall experience Mumbai Punta Cana Moscow


“London has always had a lot to offer tourists, so it is no surprise to see the capital ranking high for nightlife, shopping and attractions. But it seems we Londoners can still learn a lot from the friendly residents of Tokyo when it comes to making visitors to the city feel at ease,” commented James Kay, TripAdvisor spokesperson.

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