Waitrose and Thornbridge Brewery Announce UK Search
Waitrose is teaming up with craft brewery Thornbridge and Brew UK to find this country’s best home brew.
The Home Brew Challenge 2014 launches on 1st June 2014 and will see the winning beer appear on Waitrose shelves across the UK.
Recognising the great British tradition of home brewing, the competition encourages budding home brewers to enter for the chance to see their own recipe transformed by Thornbridge into a commercial craft beer.
Waitrose Beer Buyer, Kate Prall, says, ‘This is a hugely exciting project for us, and it comes at a very important time in the history of craft breweries. The resurgence in popularity of both craft breweries and people trying out their own homemade beers means that we’re bound to get some amazing entries to our competition, which we’re looking forward to tasting.’
With over 1000 craft breweries now operating in the UK, the range of beers styles available has never been greater.
Rob Lovatt, Head Brewer at Thornbridge, explains: ‘A considerable number of home brewers develop great quality beers that can never be appreciated by a larger drinking public. The Home Brew Challenge 2014 will provide home brewers with an opportunity to match their beers against those of other enthusiasts, and have them tasted by a panel of expert beer judges. The Home Brew Challenge 2014 will be a celebration of the British tradition of
brewing with the aim of creating a great new beer and for people to try and embrace many of the new flavours in beers from across the world.’
The winning beer will be chosen by an expert panel and will be available in Waitrose shops from October 2014.