Partnership acknowledges charity’s innovative approach to tackling hunger
Farm Africa is thrilled that the prestigious World’s 50 Best Restaurants Awards has renewed its charity partnership with Farm Africa for the coming year.
As the official charity partner for a second year, Farm Africa joined guests yesterday evening at a glittering event at London’s Guildhall where The World’s 50 Best Restaurants list for 2014 was unveiled.
The charity became the official partner of The World’s 50 Best Restaurants Awards in 2013. The partnership has already been hugely beneficial to Farm Africa with many of the stellar restaurants on the 2013 list donating fabulous tasting menus and dinners which Farm Africa has auctioned to raise funds for its life-changing work.
Just as valuable has been the opportunity for Farm Africa to significantly grow its profile among the food and hospitality sectors. And a growing profile has led to a real deepening of restaurants’ and chefs’ support for the charity’s innovative approach to tackling hunger.
This is being achieved through Food for Good, a pioneering campaign set up by the food and hospitality sector to help fund and raise awareness of Farm Africa’s groundbreaking work. Leading figures and companies from across the sector have got involved in, and sponsored, an impressive series of Food for Good challenge events, raising an impressive £750,000 since its inception (see Notes to editor for more information on Food for Good).
Last August a team of leading UK chefs and restaurateurs triumphantly climbed to the summit of Mount Kilimanjaro, raising thousands of pounds for Farm Africa’s Food for Good campaign in the process. The team was led by cooking supremo Ashley Palmer-Watts whose restaurant, Dinner by Heston Blumenthal, was placed seventh on The World’s 50 Best Restaurants list in 2013.
And last month leading British chef Jason Atherton demonstrated his support for Farm Africa’s work by preparing a sumptuous three-course dinner for Farm Africa’s first ever Food for Good Ball. Jason, whose flagship London restaurant is the highly acclaimed Pollen Street Social, is regarded as one of the hottest chefs in the world right now.
Responding to news of the renewal of the partnership, Farm Africa’s Director of Fundraising and Communications, Pam Williams-Jones, said:
“We are thrilled and hugely honoured that our work has been acknowledged for the second year running by The World’s 50 Best Restaurants Awards, a body which works to showcase the very best restaurants worldwide. Our partnership has opened doors, allowing us to show some of the most prestigious names in the restaurant world how they can help us in our work to tackle hunger, one of the most pressing problems facing the world today.”
You can find out more about Farm Africa’s partnership with The World’s 50 Best Restaurants List here: http://www.farmafrica.org/world-s-50-best-restaurants
You can find out more about Food for Good, and how you can get involved, here: www.farmafrica.org/foodforgood
You can watch a video of Jason Atherton discussing his support for Farm Africa here: http://www.farmafrica.org/food-for-good-ball