There are about 10,000 reasonable sized hotels in the UK and whilst hotel chains tend to create similar looking hostelries, in the main every hotel is different. Yet, very often, hotels choose robes and towels that are similar to the next. Nothing wrong with that and indeed the best selling towels at King of Cotton are hotel standard 500 GSM white towels.
However, it is worth considering what could make any hotel stand out, providing marketing advantage and a cosy, memorable experience for guests. For instance, Organic products are on the increase and recent studies show Organic beauty and health products grew by a further 8% last year alone. King of Cotton has also seen a dramatic increase in the uptake of more unusual robes by hotel owners, which is why they now offer no less than nine different ranges. Some offer ‘stand-out’ by virtue of their heritage, such as the ‘The Ritz Carlton’, a beautifully designed robe, used in one of the world’s grandest venues in 400 GSM soft velour waffle and lined with pure cotton terry towelling. Other designs that are unique include the Monte Carlo Towelling Robe, with its contrasting collar and cuffs in different colour ways.
Towels need not be white and need not be made in the same way. Look at the King of Cotton’s latest addition, the 700gsm Superior range made in Portugal; they’re very absorbent with a deep soft pile in a range of striking colours including honey, silver and charcoal. The King of Cotton Zero Twist range is pure cotton that has been spun in such a way that the fibres remain straighter. This process adds strength to the product yet makes the material incredibly light and easier to wash and dry. Both towels and robes are available in Ivory, White and Slate.
There is an interior design opportunity for hotels with King of Cottons wide ranges of throws and bedspreads, from contemporary to traditional available, along with a wide rang of slippers, toiletries and table linen. Plenty to further enhance the chances of your guests feeling like royalty.
Visit the website: www.kingofcotton.com or call King of Cotton on: 020 8332 7999
and register as a trade customer to enjoy further offers and discounts.