Brasserie Blanc, the 20-strong French restaurant group led by CEO Mark Derry and acclaimed chef Raymond Blanc is set to undergo a transformation as it rebrands and begins an extensive refurbishment programme. Working with award-wining branding and interior design agency, Blacksheep, the restaurant group is looking to build upon its success with a new understated and stripped-back identity, carefully designed to respect the character and history of each site.
The new branding, which has been translated across all the collateral including the logo and menus has already been introduced to the brasseries in Cheltenham and Winchester, with Oxford and Bristol scheduled for early 2015.
Based around the concept of ‘chez nous’ and Brasseire Blanc as the ‘home’ of real French cooking, the new look establishes a relaxed all-day dining experience. A range of unique and different spaces such as a pantry, cheese and wine counter and enhanced bar areas have been introduced to each restaurant, encouraging customers to pop in for a morning coffee or post-work drink as well breakfast, lunch, dinner and everything in between.
Décor is simple with natural materials and a muted colour palette of heritage tones to give an aged, worn look. Statement pieces sit alongside a mixture of everyday furniture such as rough textured timber tables and a curated palette of chairs, whilst a communal kitchen table provides a centerpiece to encourage more casual dining and drinking. Formal white crockery and tablecloths have been replaced with handmade ceramics and natural linens to give an altogether more relaxed feel alongside earthy materials such as character timbers, antiqued materials and rich chalky paints.
Marble counters and antique French dressers display fresh produce, glassware and kitchenalia, proving a visual backdrop as chefs prepare cheese platters, bread and bar snacks in the restaurant.
Mark Derry, CEO of Brasserie Blanc says: “Our aim is to reinvigorate the brand so it appeals to a broader audience and to create spaces that encourage relaxed all day eating and drinking. We’ve worked closely with Blacksheep to ensure this has been achieved – the refurbished Brasserie Blancs reflect our passion for honest French cooking and an everyday, welcoming ambience.”
Nathalie Gibbs, Blacksheep’s Creative Director, says: “It has been an absolute pleasure working with the BB team evolving their incredibly popular and delicious brand. Pace and authenticity composed the very quotidian narrative of ‘chez nous’ to celebrate provenance and community, offer a stage for the informal and paint a very memorable and insightful taste of France.”