Almost Half Hospitality Businesses Are Risking GDPR By Breaching New Regulations

DESPITE GDPR legislation having come into effect over four months ago, the majority of UK hospitality businesses are now risking penalties by failing to adhere to some of the rules.

According to a survey of 1,002 UK workers in full or part-time employment, carried out by Probrand.co.uk, a large proportion (45%) of businesses in the hospitality industry failed to wipe the data from IT equipment they disposed of in the two months following GDPR.

This news is perhaps less surprising given the research also found that 97% of hospitality businesses surveyed did not have an official process or protocol for disposing of obsolete IT equipment.

What’s more, 97% of hospitality workers admit they wouldn’t even know who to approach within their company in order to correctly dispose of old or unusable equipment.

Worryingly, according to the data, hospitality businesses are one of the industries most likely not to wipe existing data off old IT equipment.

The top 5 industries most guilty of not clearing the memory of IT equipment before disposal in the months following GDPR were transportation (72%), sales and marketing (62%), manufacturing (59%), utilities (58%) and retail (57%).

Matt Royle, marketing director at Probrand.co.uk commented: “Given the amount of publicity around GDPR it is arguably impossible to be unaware or misunderstand the basics of what is required for compliance. So, it is startling to discover just how many businesses are failing to both implement and follow some of the simplest data protection practices.”

“This is especially startling to see from businesses within the hospitality sector, where sensitive customer information including address details and card numbers are handled all the time.”

“The fines involved in a GDPR breach can potentially run into the millions – and what appear to be less tangible impactors, like reputational damage, customer trust and loyalty, will ultimately become financially significant.”

“Given these findings, it is clear that more needs to be done to ensure that all businesses have a disposal procedure in place to avoid inadvertently leaking sensitive.data.”