It was a bank holiday cheer as pubs performed well last month as Brits flocked to pub gardens to make the most of the sunshine.
In general consumer spending grew 5.1 per cent year-on-year in May, the highest level seen since April 2017, however pubs performed strongly with the experience economy expected to remain a top priority for consumers ahead of the summer’s major music and sporting events.
Data from Barclaycard, which processes nearly half of the nation’s credit and debit card transactions, shows that hot weather over the Early May Bank Holiday encouraged punters to head out and about, bringing good news to the on trade.
Pubs spend rose 19 per cent during the long weekend as Brits flocked to pub gardens to make the most of the sunshine. This boost led to pub spending reaching 12.5 per cent overall growth in May, returning to levels last seen in January.
The experience economy looks poised to hold strong as better weather sets in, with many consumers set to adjust their spending accordingly to make sure they don’t miss out on the summer’s top sporting and music events. Nearly a quarter (22 per cent) of Brits intend to spend more on experiences this summer: of these, more than a third (35 per cent) plan to visit specific events such as festivals, while 20 per cent say major sporting events are likely to draw them to the pub more often than usual.
Despite Brits allowing themselves to enjoy the sunny weather, a degree of caution remains. While maintaining the overall steady levels seen earlier this year, the number of consumers expressing confidence in their household finances has weakened slightly to 57 per cent, down from 62 per cent in April. What’s more, despite inflation falling to a 13-month low in April, fewer than one in 10 consumers (9 per cent) feel they have experienced a positive impact on their spending power.
Esme Harwood, Director at Barclaycard, said:
“Although a degree of caution remains, UK shoppers felt confident enough to let themselves enjoy the sunny weather in May. This brought good news for the high street as Brits updated their wardrobes – with growth on clothes going up by the highest amount in two years – and took to pub gardens to enjoy the blue skies.
“Looking ahead, it seems the experience economy will remain a top priority as consumers plan to treat themselves to major music and sporting events. In the next few months, we expect to see families carefully balancing their budgets to ensure they don’t miss out on their must-see and must-do experiences of the summer.”