Beer Sales “Flat-Line” Over Festive Period

beer-consumer Beer Sales “Flat-Line” Over Festive PeriodBeer sales in pubs across the UK were flat over the festive period with volumes down year-on-year, according to analysis by beer quality and insight expert Vianet.

Vianet analysis has revealed that total beer volumes were down marginally at 0.98% between December 16th and January 1st.

A Vianet Group spokesperson, said: “Our insight data shows that the festive period is one which traditionally features the three highest volume trading days for pubs, so operators will no doubt be a little disappointed that overall beer volumes were down on the previous year.

“It suggests that that like-for-like sales growth that many operators have reported has come via price uplifts versus December 2015 and, of course, food.

“Our data consistently shows that sporting events are among the most powerful drivers of beer trading peaks, so with the Six Nations rugby tournament kicking off early next month, there is a great opportunity for pubs to boost beer sales.”

The busiest trading days were Christmas Eve, the last Friday before Christmas (23rd), and New Year’s Eve.

Beer volumes in pubs that were open and trading on Christmas Day were also marginally down compared to 2015 (-0.81%). There was also small decrease in volumes at sites open and trading on New Year’s Day (-0.72%).

The sample comprised over 11,700 managed, independent, tenanted and leased pubs across all regions of the UK.