This year, more than 1,000 of Greene King pubs will be taking part in the annual Christmas anti-drink drive campaign with Coca-Cola, by offering nominated drivers a free soft drink.
All drivers who are eating a main meal in pubs across the UK, including Hungry Horse, Fayre & Square and Greene King Local Pubs can enjoy a free soft drink.
Rooney Anand, chief executive for Greene King, said: “Thanks to tougher laws, safety improvements and education we have seen death rates caused by drink driving reduced by more than a quarter, and promotions such as our designated driver campaign can also have a positive impact on our customers’ attitude to drink driving.
“We pride ourselves on being a responsible retailer, not only during the festive season with the free soft drink promotion, but throughout the year with our Enjoy Responsibly programme.”
Drinks included in the offer are: 330ml glass bottle of Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, 275ml Appletiser and bottled water