Girl Power Is The Engine Behind Crowne Plaza Newcastle

WOMEN are driving the success of one of Newcastle’s newest hotels, its boss has said ahead of International Women’s Day.

The general manager of Crowne Plaza Newcastle, Ellen Deboeck, counts roughly 75% of the 200-strong team as women – a higher proportion than the 60% of women who make up the entire UK hospitality workforce.

The hotel’s senior management team is almost entirely female too. 

Ellen, who has enjoyed a global hospitality career and recently moved to Newcastle to take up her position, said the team at the hotel is responsible for an impressive start to trading.

She believes high occupancy rates and customer satisfaction are being driven by the efforts of a female-led team, responsible for all areas of the hotel – from sales and marketing to dining and room maintenance. 

Speaking ahead of International Women’s Day on March 8, Ellen said: “I’m very excited to be working with the team we’ve got at Crowne Plaza Newcastle. 

“The ladies in our team, many of whom have families, put in hard work and long hours to make this hotel what it is.

“Of course our male staff are just as important to the success too. We have some of the best people in the business at Crowne Plaza and I want to celebrate that.”

According to a report last year from the International Labour Organisation women make up 33% of the senior management roles in the hospitality industry.

Ellen stressed that Crowne Plaza had a policy of recruiting the very best people for the job, regardless of their sex. 

She added: “Our ethos is to give people the support and opportunity to grow. 

“As a hotel brand we never stand still. Our focus is always to deliver a five star service.”