Greene King’s Miles for Macmillan is a campaign aimed at achieving enough miles to get to the moon, quarter of a million miles, during the next three years. The pub company’s 44,000 team members, as well as its guests up and down the country, will be encouraged to walk, run, bike, hike and swim, all in the aid of the cancer charity.
The campaign’s wheels will get into motion in September, with a 60 mile bike ride from Manchester to Leeds, as part of Macmillan’s Challenge Cancer challenge. Team members signed up to the cross-Pennines event are busy preparing themselves.
Rooney Anand, chief executive officer at Greene King, said: “We are thrilled to be launching such an ambitious, yet exciting challenge. Our team members have always been right behind the partnership and I am proud with how supportive and committed they have been over the last few years. Already, we have people willing to sign up for our Mount Kilimanjaro climb, which will take place later next year!
“The goal of covering enough miles to get us to the moon works out at just over five miles per team member each, and with the passion and energy our teams have, I am confident we’ll get there.
“However, it goes without saying that the money our teams collect, especially those who work in our pubs, comes from our generous guests. They too are extremely supportive of our partnership with Macmillan and we could not have raised as much as we have if it were not for them.”
Lynda Thomas, chief executive of Macmillan Cancer Support, said: “We are absolutely thrilled to hear that Greene King team members will cover this massive distance to raise money for people affected by cancer, as well as awareness of the illness. This will be an incredible achievement, and testament to the commitment and support Macmillan has received from Greene King team members and customers throughout our partnership.
“Good luck to everyone taking part – the money you raise will help us to ensure that people with a cancer diagnosis and their loved ones get support when they need it and where they need it.”
The money raised will continue to fund vital services such as Macmillan nurses and local support programmes supporting people with cancer to better self-manage in their own communities.
In March 2016, the pub company announced that its team members and guests had raised £2 million for Macmillan; doubling its initial target set in 2012 of £1million. To mark the milestone, it renewed its partnership with the cancer charity for a further three years.