Interactive TV systems turn a hospitality TV into a powerful information and marketing tool. Fully customisable and remotely managed, well-designed systems elevate the guest experience and enhance a hotel’s operational efficiency.
As technology advances, so does the list of embedded functionalities. IP based solutions offer extra features such as catch-up TV services and smart apps, and PMS software automates hotel operations, integrates IT systems and enables two-way communication between the guest and hotel.
Systems come in all shapes and sizes and cater just as well for a small boutique property as a global chain of hotels.
What makes a good system?
Each individual system will depend on the user’s requirements – and can be very basic (featuring one branded welcome screen) or powerful. However, each system must share the same common characteristics and be intuitive and quick to operate.
It may seem obvious, but a user should be able to turn a television on and watch TV with a simple button click – avoiding unnecessary navigation, menus and ‘hanging.’ All other features should be easily accessible and again, able to navigate back to the channel with a click of a button.
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