Peter Lunzer of Lunzer Wine Events announces a global initiative to get the ridiculous bunkum out of the wine tasting industry. Following extensive research over 20+ years Peter believes that wine consumers deserve honest, down to earth descriptions of the wine they are drinking and not the often pompous, sometimes outrageous ones we get now.
“Its been said before but I am going to say it again, the wine industry is still far too full of snobbery and clap trap. For some reason us wine buffs feel the need to surround our knowledge in superlatives and ridiculous descriptions that make our wine drinkers feel inadequate and out of their depth.”
Peter has researched this over some time and here are a few examples that illustrate his point.
In one wine programme a consumer was asked by the wine expert what he could smell and received a frosty look when he responded “grapes” !!.
One US based wine journal used 8 adjectives to describe one wine whilst a rival journal only used 4 and not one of these were the same.
Some of the most ridiculous taste descriptions Peter has seen in his years delivering wine events include:-
- toasted bracken – really!! Do you know anyone who has ever toasted bracken and then tasted it!
- wet river stones – have you ever put wet river stones in your mouth – it might be a bit dangerous to try!
- bulls blood – my question here is whether the bulls blood is cooked or not?!
- friendly – have you ever had a bottle of wine introduce itself to you?
Peter thinks that the time has come for de-bunking the myths and finding a common ground from which consumers can derive genuine value from a critics remarks rather than being left pondering when if ever they had sniffed and logged the smell of Bergamot or the flowers of a Seville Orange tree.
Peter accepts that the organic nature of wine frequently creates analogies between the liquid and other organic matter however, saying that a wine bouquet is reminiscent of a `Long Island Potato field after an August rain` is almost certainly stretching things a bit far.
There are many more examples and Peter is forever seeing completely contradictory reviews from different wine experts about the same wine. So how are us mere consumers supposed to decide when the descriptions from the so-called wine experts are often ridiculous and contradictory. Lunzer Wine Events has always taken a more honest and user friendly approach to wines and is advocating that the rest of the industry follows suit with the “Get real” campaign. Peters approach is to provide background information about wines and their methods of production so that every guest has the freedom and encouragement to trust their own judgement and most importantly, decide what they like.
If you want to find out more about the Lunzer Wine Events “Get real” campaign then get in touch with Peter who has files full of ridiculous examples of wine descriptions to share alongside his own very honest and down to earth approach to helping mere mortals like us just enjoy the wine we drink without feeling like idiots.