Based on daily data from July, London reported:
- increases in supply (+2.6%) and demand (+5.4%);
- a 2.7% increase in occupancy to 88.3%;
- a 4.3% increase in average daily rate to GBP151.27; and
- a 7.1% increase in revenue per available room to GBP133.54.
According to STR Global analysts, London saw accelerated occupancy and ADR growth following the conclusion of Ramadan (17 July) as hotels capitalized on an influx of visitors from the Middle East. The commencement of United Kingdom school holidays in mid-July also brought families to the capital, and the strength of the U.S. dollar relative to the British Pound has contributed to an increase in U.S. visitors.
After a slow first half of 2015, July’s demand growth and improved performance indicators point to a stronger second half for London.
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