Maxxium UK Roles Out ‘Masters Of The Famous Blend’ Bartender Engagement Programme In Leeds And Bristol

RolesFollowing a successful programme last year which saw events hosted in London, Edinburgh and Glasgow, Maxxium UK is rolling out its Masters of the Famous Blend bartender engagement programme for The Famous Grouse family in 2016 in Leeds (7th September) and Bristol (27th September).

The first of these events will take place in Leeds on 7th September at Shear’s Yard, and brings together the senior team behind The Famous Grouse including new Master Blender, Kirsteen Campbell; Master of Wood, Stuart MacPherson;  Global Brand Ambassador, Lucy Whitehall; and Master of Mixology David Miles from the Maxxium Mixxit team.

The team will visit each city to provide fascinating insight into how the UK’s best-selling whisky – The Famous Grouse is crafted, and introduce the full family range.

Each of our Masters will focus on their specialist topic, and the schedule will include:

  • Lucy Whitehall (Global Brand Ambassador) introducing the ‘four fundamentals’ of The Famous Grouse brand: foundation; finest; flavour; and fusion, before providing a fascinating overview of the heritage of this famous brand, and the foundation it is built on.
  • Kirsteen Campbell (Master Blender) explains the art of blending (fusion) and the finest ingredients that go into making a blend and hosts a tasting of the full range.
  • Stuart McPherson (Master of Wood) covers flavour talking through the wood policy and the impact that this has on the flavour of the whisky
  • David Miles (Master of Mixology) then talks about how versatile blended whisky is and how to drive rate of sale through mixed drinks, before demonstrating a range of serves from simple through to the more complex.

John Penman, Marketing Controller, The Famous Grouse commented: “The Famous Grouse has achieved its standing as the best-selling whisky in the UK through the impressive skills of our Master Blender and the commitment to quality that is consistently applied to all areas of production. This includes our wood policy which manages the sourcing of materials from tree to cask, and our maturation process. This engagement programme enables our senior team to share their knowledge with bartenders, who play such an important role themselves in ensuring that our whisky reaches consumers.”

Any bartenders wishing to join the bartender sessions at Shear’s Yard in Leeds on 7th September or The Milk Thistle in Bristol on 27th September can email to reserve a place. Places are limited so bartenders should register as quickly as possible.