New research on the late night economy, from The Deltic Group, shows that going out is still very much on the agenda. The UK’s largest operator of premium late night bars and clubs with 59 venues, announces the launch of The Deltic Night Index Report, a comprehensive study into the UK’s late night economy.
How much do we spend on a night out?
– Brits spend £58 or over on an average night out (£58.48) just on food, drinks, entry fee and transport
– Brits spend an average of £9.18 on pre-drinks, £15.55 on food, £9.68 on transport, £7.70 on entry fee and £16.37 on drinks in the venue on an average night out
– 26-30 year olds spend the most on an average night out, spending almost £70 (£66.91), compared to 22-25 year olds who spend £56.95
How long does a late night last?
– Over a third of 18-21 year olds (34%) don’t leave the house until between 10pm – 12am
– 88% of respondents stay out for up to 6 hours
How often do we go out on a late night?
– Nearly 40% of Brits go on a late night out once a week, a figure which is largely consistent across age groups
– 72% of 18-21 year olds go out once a week or more
Why do we go out?
– Across all ages, seeing friends was cited as one of the top reasons people go on a night out (66%). This increases to 73% for the 18-30 age group
– Almost half (45%) of Brits go out to escape the stress of day to day life, including 48% of 18-21 year olds
– A quarter (25%) of 18-30 year olds said that a main reason for them going on a night out is to have a dance/exercise, compared to just 9% of 31+ year olds
– 1 in 8 (12%) men said that a main reason for them going on a night out is to meet a potential partner, but this is true for just 1 in 14 (7%) women
How do we choose our nights out?
When planning a night out, almost 2 in 3 (65%) 18-21 year olds choose where to go via recommendations.
The top five ways respondents choose where to go when planning a night out are:
– Recommendations (58%)
– Friends being tagged on Facebook (22%)
– Google Search (20%)
– Online reviews (18%)
– Website (17%)
– One third 18-25 year olds will spend Halloween at a club
– Fancy dress is a big draw on Halloween, with more than a quarter saying they look for an opportunity to dress up from their chosen venue (more than one third of 18-30 year olds)
– More females than males look for ‘dressing up’ from a night out at Halloween (30% vs 19%)
Peter Marks, Chief Executive, The Deltic Group, commented, “Against the backdrop of recent news of club closures and reports on the decline of the late night economy, The Deltic Night Index Report shows us that this is not the case, and that going out is still very much on the agenda in the UK.
“Whether it’s to see our mates or to just have a dance – it seems that as a nation we still love a night out! Our data shows that nearly 40% of Brits go out on a late night out once a week and 72% of 18-21 year olds go out once a week or more, this clearly demonstrates that there is a need for late night venues on the UK’s high streets. The late night economy generates £66 billion annual revenue* and is responsible for one third of town turnover*, with this in mind it’s important we continue support and invest to ensure its future.”