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New Year, New Look for Badgemaster

Beacon MontageBadgemaster kick off 2015 with a brand new website launch and a new innovation for the badge industry. CLH News catches up with the latest from the UK’s leading British badge manufacturer.

Topping off what has been a fantastic year of growth and achievement, Badgemaster are heading into the New Year with a brand new look and a product innovation that is completely new to the badge making industry. Following the companies acquisition of one of its major competitors Akorn Badge Company Ltd earlier this September, Badgemaster heads into 2015 with over 22 years of combined technology and expertise, fresh re-branding and boosted buying power, now collectively serving over 27,000 accounts spanning small employers with less than 10 wearers to most of the UK’s most famed brands with thousands of wearers nationwide.

Cementing this new chapter in the company’s 22 year history is the launch of the brand new website (www.badgemaster.co.uk) which offers a host of brand new innovative services to customers. The brand new, fully interactive site provides a fully and comprehensive outline of the company’s products and service options from the varying styles of badges to lanyards, interior signs, door and desk plates and key fobs to name a few. The clean, easy to navigate design allows users not only to research the products they need effectively, but also offers a host of unique innovative services which put the customer in the driving seat when placing their next order.

Bespoke design in your hands

The user friendly facility to design your badge in its entirety from concept to finished PDF proof is available 24 hours a day, seven days a week via the Badgemaster website. Users create their vision on screen from a wide range of shapes, colours, fonts finishes and fasteners to create a design that entirely meets the needs and requirements of your business. The ability to upload logo designs and customer data entry fields gives you the control to create exactly what you need – a great hands on opportunity to get involved and ensure personally the design meets your expectations. For the time-short or less confident in design, Badgemaster also supply a completely free design service through their on site team of experts at their Nottingham HQ who can create designs following a brief to your specification.

 Instant results with InstaBadge®

InstaBadge® is a brand new revelation unique to Badgemaster, placing in the hands of the customer, the ability to create reusable name badges in an instant, directly on site. The InstaBadge® system supplies a smart, bespoke logoed badge with clear window, in which paper, card or tape can be inserted with each wearer’s name and, if required, job title. Easily transferable, quick and easy to use, Instabadge® allows badges to be created in an instant, ready to use and easily change to adapt to the needs of your business. With a wide choice of styles and sizes, with unlimited designs and colour ways, Instabadge® really is the only re-usable badge you’ll ever need! With all equipment such a printer and card supplied, Instabadge® is perfect for quick paced environments with high staff turnover. Staff can be kitted out on site with the right badge branding in a matter of minutes- there’s never an excuse for staff not to be making the right impression with your customers!

The convenience of online re-ordering

All existing Badgemaster customers are also given a online login, enabling them to reorder replacements and new badges via the bespoke online portal any time, day or night. Your personal login allows controlled fields for editing, so new names, spellings, and job titles are entirely yours to control, reducing the risk of spelling inconsistencies. Login in anywhere at any time for the easiest, fastest way to order badges online.

The one thing that underpins all these welcome additions and features to the Badgemaster offering is a customer-centric focus – making life as convenience and easy as possible to keep tabs on badge ordering. This ethos which has remained at the core of Badgemaster since it’s inception in 1992, is now supported by state of the art technology which enables customers to really drive their own needs as and when they need it. With an entire manufacturing process under one roof in Newstead, Nottinghamshire, the entire process from design, engraving, pinning, finishing and posting is managed in house allowing full and control accountability and management of orders, resulting in thorough on site checks and quick turnaround. With the welcome recent addition of Akorn Badge Company Ltd, the company is now secured as the UK’s largest badge manufacturer.

The company’s founder John Bancroft MBE says the brand new online presence is the culmination of a number of years hard work, innovation and investment from the company, kicking off 2015 to a perfect start. He told CLH News “This is an amazingly exciting time for Badgemaster. Everything is now coming together, from our acquisitions, technological developments, fresh new design, we really are pushing the business forward into 2015. We’ve had a fantastic 22 years, but there’s always better ways we can service our customers. Our team is working tirelessly with the end view to make our customers lives easier. Our new web presence is reflective of a stronger, better Badgemaster for the new year and beyond.”


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