Order Like An Italian! ASK Italian Introduces The World’s First ‘Hand Gesture’ Menu

  •  Guests can choose from five brand new dishes to order using Italian-inspired hand gestures
  •   Limited edition menu available in all ASK Italian restaurants* ‪from March 14th
  •   Guests can choose from five brand new dishes to order using Italian-inspired hand gestures
  •   Limited edition menu available in all ASK Italian restaurants* ‪from March 14th

Italian restaurant chain ASK Italian is introducing the world’s first ‘hand gesture’ menu. According to research, Italians use up to 250 hand gestures a day**, relying on their hands to communicate everything from hunger to joy.

ASK Italian want to celebrate this essential element of Italian communication by encouraging customers to use their limited edition ‘Eat like an Italian’ menu to order one of five dishes from their new spring menu, using hand gestures specific to each dish. Available ‪from March 14th in all ASK Italian restaurants nationwide*, the menu will include their new Alto pizza range, made with a thick airy base, chocolate gnocchi – a delightfully sweet take on an Italian classic – and a melting Eton mess tower.

The hand gestures for each dish were designed in collaboration with Italian experts from the Vivere L’Italiano language school by combining authentic Italian hand gestures for words such as ‘spicy’, and ‘excellent’, with brand new gestures for words like ‘burrata’ and ‘gnocchi’ created using the Italian experts’ insight. The gestures will be listed on the limited edition menus as well as on the ASK Italian website and in a series of videos on their social media channels.

Stefania Ruggieri, Italian language expert and course co-ordinator at Vivere L’Italiano language school who helped craft the special hand gestures says, ‘Hand gestures are an integral part of the Italian language, involved in everything from arguing to declarations of love, and are as much a part of the Italian experience as breathing or eating. We’re happy to help ASK Italian bring a taste of this Italian experience to British diners’

Corinne Prior, Marketing Director at ASK Italian says, ‘We are really excited to launch our ‘hand gesture’ menu in all our restaurants nationwide as we want to spread the spirit of eating like Italians, who are known for using mealtimes as an opportunity to connect with others and to enjoy spending time together 👌.’

Full hand gesture menu information is below and customers who order using the menu during the first week can even receive a complimentary bowl of Mixed Nuts Piccante or Italian Olives. For offer terms and conditions or to explore their new spring menu and book a table, please visit www.askitalian.co.uk

*Excludes the O2, Twickenham and Cardiff on event/match days.

**http://www.nytimes.com/2013/07/01/world/europe/when-italians-chat-hands-and-fingers-do-the-talking.html?ref=world&_r=0