Pidy Pedals Momentum In 4th Annual Ride 4 Hope’ Charity Ride

Increasing from just a handful of enthusiastic riders in 2014 to around 30 amateur cyclists in 2016, Pidy UK is delighted to announce that this year’s ‘Ride 4 Hope’ will hit a new record, with an admirable total of 50 riders signed up to make the epic journey from Northampton to Ypres, Belgium, all in aid of charity next month.

The three day event, taking place from the 6th – 8th July 2017 will see the group of riders set off from Northampton, the home of Pidy UK, following a route which takes in some of the UK’s finest countryside, a trip across the channel and a route through the stunning regions of northern France, to the final destination of Ypres, Belgium.

Having raised an outstanding total of £24,000 for The Hope Centre charity last year, the group are targeting a staggering £40,000 total in 2017. Set up over 45 years ago, The Hope Centre is a Northampton based charity, working to relieve poverty and tackle the causes of homelessness in the town. Recognising that simply providing hand-outs does not give an incentive to become self-sufficient, the charity focuses their work on helping others to help themselves. The Hope Centre provides the much needed support and services that will enable individuals to take back control of their own lives.

Robert Whittle, General Manager of Pidy UK comments:

“Following the success of last year’s event where 30 riders raised over £24,000 for the Hope Centre, we’ve been planning the biggest event yet. With 50 riders covering over 225 miles each, across three countries, in just three days, we’re hoping to raise a staggering £40,000 to support the exceptional work of The Hope Centre in Northampton. Our Pidy UK team, along with our colleagues in our Belgian head office are delighted to be once again supporting this event, raising money for such a great cause. Split into teams based on our ability, our cyclists will each achieve something extraordinary over the three days, while taking in some of Europe’s most spectacular countryside and recognisable historical monuments and regions.”

Ride 4 Hope 2017 is also supported by Action Express (www.actionexpress.co.uk) who are kindly providing a lorry and driver to accompany the trip, carrying riders’ clothes, food and spares as well as transporting the bikes back following the trip. Each of the 50 riders is asked for a £300 contribution towards accommodation and food during the trip and a pledge to raise a minimum of £500 in sponsorship for The Hope Centre charity.

For more information on Ride 4 Hope 2017, please email robertw@pidy.com, call

01604 705666 or visit www.pidyuk.com.