Which? asked its members to rate the largest hotel chains (those with over 31 branches) in the UK according to attributes from bed comfort to toiletries. From more than 5,000 responses, Premier Inn came first with a customer score of 83%, followed by Hampton by Hilton (76%) and Novotel (75%).
Britannia came bottom of the table for the second year running with a score of 44%. Its hotels cost Which? members £10 more, on average, than at the top-rated hotel chain. Customers said its properties were “ancient”, “very basic” and “in need of updating”. The average price that members told us that they had paid also increased over the year from £68 to £80.
Other popular chains reviewed include Best Western (6th), Holiday Inn (15th) and Ibis (16th). Travelodge ranked 18th out of 24 hotel chains with a customer score of 65%.
Richard Headland, Editor of Which?, said: “Our survey found that you can get a good night’s sleep at a top scoring chain for a reasonable cost and shows that when it comes to UK hotels, you don’t necessarily get higher standards for higher prices.