Provisional figures from Cumbria Tourism’s research team reveal record occupancy levels continued well into the Autumn months for the county’s accommodation providers. The news is a positive boost for the organisation’s winter marketing campaign that has been designed to generate bookings and raise awareness of what’s on in Cumbria over the traditionally quieter months.
As the county’s official destination marketing organisation, Cumbria Tourism represents more than 2,500 members and carries out the monthly Cumbria Tourism Occupancy Surveys to monitor performance across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites.
Ian Stephens, Managing Director of Cumbria Tourism, says, “These figures are a welcome boost for the county’s £2.62 billion tourism industry as we approach the traditional quieter months of the year. It was a challenging start to 2016, but the industry has worked hard to welcome visitors to the area and together, we have shown just how resilient Cumbria is.
He adds, “The strong occupancy figures over the past 6 months suggest we certainly have good reason to be cautiously optimistic about the performance of our tourism industry going into 2017. That said, anecdotal feedback from attractions and retailers suggests a more mixed experience, so we will be watching this closely and collecting further data over the coming months to evaluate how well different types of tourism businesses have been doing.”