Bellavita – The Largest International Trade Show Dedicated To The Excellence of Italian Fine Food & Wine

18 – 20 June 2017
Business Design Centre, Islington, London

Bellavita has announced new dates for its London Expo, which will be held a month earlier this year, from 18 – 20 June at the Business Design Centre in Islington.

Bellavita Expo – London 2017 is the largest Made-in-Italy food and beverage trade show in the UK. The three-day event provides a dynamic and enjoyable opportunity to discover future Italian food, drink and wine trends, and product innovations.

Attracting thousands of buyers, chefs and hoteliers, Bellavita Expo offers a showcase for hundreds of artisanal producers from all regions of Italy, championing the pioneers who are devoted to bringing true excellence and diversity to Italian gastronomy.

Food trends will be a major focus for this year’s event with a large scale study of buying trends ahead of the show.  Bellavita’s CEO Aldo Mazzocco says: “We already run a very successful programme at the show with talks from some of the finest Italian chefs and sommeliers from across Italy. We want to do more for the hospitality sector by giving them trends information that will help them to plan for 2018.
“We now have a huge opportunity to talk to so many restaurateurs and hoteliers from all over the world using not only our home-grown events but also the partnerships we have with ITE’s Worldfood in Warsaw (11-13 April), NRA in Chicago (20-23 May), UBM’s Abastur in Mexico (29 Aug to 1 September) and HORECAVA in Amsterdam (8-10 Jan, 2018).


“We’re really excited that we can now gather so much intelligence about the market and get a rare insight what people are buying through the digital footprints they leave and intelligence gathered through our in-house surveys. We will share this information with the press and visitors to the show.  Ultimately, we can really help our visitors spot the next big thing in Italian cuisine”

New for 2017 will be:

• Inspiring dishes for Generation X, created by internationally renowned chefs in the Bellavita Expo Food Theatre


  • Launch of the new Bellavita Expo Bar Theatre with demonstrations from leading mixologists
  • Roundtable panel trends discussions with wine and food hospitality and fine food retail leaders
  • Italian Piazza hospitality zone to enjoy a moment of relaxation
  • Innovation zone – all the greatest new products brought together
  • FREE entry – Trade only

    In addition to annual favourites:

    • Bellavita Best UK Sommelier – Villa Sandi Award – in the Bellavita Expo Wine Theatre

  • Bellavita Expo Product Awards Programme

Bellavita has appointed former Ascential Plc Head of Retail Marketing, Saul Leese as Marketing Director in a move to grow Bellavita international events. During his time at Ascential, Saul oversaw the £50 million retail portfolio of events including the UK’s biggest trade event Spring Fair as well as Autumn Fair, Pure London, Glee and Jewellery and Watch Show with over 120,000 retail professional visitors.

He adds: “I’m delighted to join Bellavita as we move to the next phase of business development. Bellavita is a glowing example of how an event company should work with its customers and visitors. The company has incredible passion, as you’d expect from an Italian company, which is half the battle won. I’m now formulating strategic plans for expansion of international events and I’m very fortunate to be working with some of the finest event teams in the market sector including UBM and ITE.”

For further information and free trade registration please visit the website: Bellavita Expo – The largest Italian Food & Wine Trade Show The largest Italian Food & Wine Trade Show

As global ambassadors for Italian food and wine, Bellavita also hosts trade shows in Chicago, Amsterdam, Mexico City and Warsaw. The Bellavita eshop delivers authentic Italian food to your door in London; Bellavita’s Magazine covers all the latest trade news and food trends; and the Bellavita Academy hosts workshops on Italian food and winetasting.