The data shows that four in five (80%) publicans think Premier League games shown on Sky have a very positive effect on sales. Impacts tend to be at their biggest on Saturdays, when wet sales are on average 3.5 times larger than during matches screened in midweek. Lager sales see the biggest uplift, rising by 17% during midweek games, compared to 11% for ale.
The research also emphasizes the dominance of football—and the Premier League in particular—in the screened sport market. Football accounts for 53% of sports-related pub traffic, though rugby and boxing events can also have a decent impact on sales. The Premier League accounts for 43% of pubs’ incremental sports-related sales.
The data also reveals that 80% of publicans so the Premier league has a very positive effect on sales, when on sky, champions league final. Gave wet sales a 41% uplift.