Random Acts of Kindness Week has grown in popularity in recent years and to celebrate the repositioning of its 6X beer, the Devizes-based pub operator and family brewer, Wadworth, has given away almost 5,000 free pints of the iconic ale to customers throughout its pub estate.
From 13th – 19th February, visitors to Wadworth’s managed houses along with ten nominated tenanted sites, were randomly gifted with a pint of Wadworth’s iconic 6X beer to make their day.
Publicans and managers at the participating pubs really got behind the mission to spread happiness across the Wadworth’s south of England pubs. Each site was provided with new 6X glasses to serve the free pints in, and by the end of the week, 4,500 pints of the amber hued ale had been given to unsuspecting and very often shocked guests.
Prior to 13th February, Wadworth sent suggestions of when to give out a free pint of 6X, including; someone struggling to decide what to drink, regular 6X drinkers, diners and anyone celebrating a special occasion or just someone who looked like they needed cheering up. Alongside this random gifts of beer were sent to innocent social media users who happen to mention they needed a beer during the week.
Chris Welham, CEO at Wadworth, commented: “This year we wanted to do something nice for our customers, to really make their day. With the recent success of the rebrand of our 6X beer, Random Acts of Kindness Week provided the perfect opportunity to give something back and thank them for their ongoing support for this great beer and our pubs.
“It’s been a great week with some brilliant stories from across our pub estate, and I am thrilled that so many people walked away with a smile on their faces thanks to our Random Acts of Kindness.”