We’re Proud In Stroud: Home To England’s Biggest Football Fans

WatchingFootballPub spend in the city increased by 1154% during England’s quarter-final victory

An analysis of consumer spending from Worldpay has revealed that Stroud’s are the nation’s biggest footie fans, splashing out more than any other city during England’s quarter-final clash with Sweden. Pubs in the city were a whopping 1378% busier on Saturday, compared to a nationwide average of 17%.

Worldpay is predicting an even bigger surge on Wednesday, as England take on Croatia in their first World Cup semi-final since 1990.

A closer look at consumer spending trends during England’s last match found:

  • Stroud tops the table for England’s most fervent fans by a long shot
  • However that’s not to say they’re the only supporters – London came second in the table, seeing increases of 34% in pub spend – double the national average.
  • Liverpudlians appear to be the least interested in the tournament, with a decline of -13% compared to the previous Sunday.
  • Leeds, which has seen the biggest increase in sick days since the tournament started, saw a mere 5% increase in pub spend – perhaps they were resting their heads for the next big game tonight!
  • Fans are putting their money where their mouth is – gambling before England vs. Sweden peaked on Friday 6th June, with online betting volumes up by 24% week-on-week.

Commenting on the data, Steve Newton, Executive Vice President, UK and Europe of Worldpay said: “It’s been a huge week for bars and bookmakers alike, with England winning both on and off the field. We’ve been surrounded by scenes of jubilant Brits celebrating historic wins against Colombia and Sweden, but the World Cup fever hasn’t been without its consequences. With pubs sales increasing by 17%, a surge in sick days has followed,* as hungover fans nursed sore heads.

British pubs are set to be rammed on Wednesday, as the nation comes together to roar on the Three Lions during the team’s biggest match in nearly 30 years. For fans looking to watch the game from their local, I would advise arriving early – particularly if you live in Stroud. Our data revealed that bar queues are at their longest during the hour before kick-off.”