Stonegate Pub Company’s sport pubs will be showing all of Amazon Prime Video’s Premier League fixtures, via BT Sport who are giving licensees access to the channel. All of the live fixture information is available on Stonegate’s bespoke app for sports fans across the UK, We Love Sport.
Over 400 of Stonegate’s sports estate will be showing all of Amazon’s Premier League games. Starting Tuesday 3 December 2019, this is the first time that the entire round of games will be shown live in the UK. All of the fixture information can be found on Stonegate’s dedicated sports app, We Love Sport. Sports fans will also be able to use the app to find out where the matches are being shown and book tables at their favourite Stonegate venue.
Following the launch of the app in September this year, We Love Sport has had over 34,000 downloads and over 17,000 in-app redemptions. The app, available on iOS and Android, was created to drive sports fans into Stonegate’s venues, to watch events on the big screens and soak up the atmosphere whilst they’re at it. The app contains data for around one thousand events at any one time, spanning from everyday sports such as football, cricket and rugby to the more niche sports such as NFL, hockey and wrestling – if it’s on the TV, it’ll be in the app.
Elliott Cantor, Digital Marketing Manager for Sports at Stonegate, said: “Our mission is to become the market leader for enjoying sport out-of-home. Football is most certainly one of our more popular sports and the investment we are making in the Amazon Premier League Pass is certainly worth it. The amount of fixtures during what would normally be quieter trading days will give us a fantastic return.
“There are a few Premier League fixtures that are happening at concurrent times– on Boxing Day, there are six matches all happening at 3pm – and the majority of our sports pubs will be able to show at least four of these games. Due to the first-class AV equipment we install in our venues, we will be able to show localised games as per customer and pub requests. The beauty of the We Love Sport app is that all this information is in our customers’ pockets.”
Bruce Cuthbert, Connectivity & Commercial Sport Director at BT Sport said: “We’re delighted to work with Stonegate to deliver the Amazon Premier League Pass to over 400 pubs across the country. Amazon’s games will present pubs with a unique opportunity to show live football at key trading times over the festive period and we’re excited to be working with a leading national operator with a track record of delivering a great sports experience for their customers”.
