Hospitality group Accor will bring together 10 leading businesses from across Europe to host its 2023 “Masters of Travel” advisory board meeting on 9 and 10 May 2023.
The advisory board was established in 2021 to create a vision for business travel and corporate meetings post-pandemic. The panel will connect European business leaders responsible for corporate travel from across 10 industries and senior executives from Accor to explore corporate priorities in the new era of business travel. Delegates will attend from leading firms across multiple sectors, including the technology industry, legal, energy, engineering, FMCG, Pharmaceuticals and professional services. Executives from the UK, Netherlands, Belgium, Luxembourg, Spain and Poland will come together in Belgium at the Le Louise Hotel Brussels, part of the MGallery collection. The Carbon Footprint of the event has been calculated using Accor’s Carbon Calculator and the carbon off-set via certified carbon credits. Carbon credits are an investment in emission reductions to drive the transition to a low-carbon economy.
Topics for discussion at the event will include environmental, social and governance (ESG) as an ongoing key focus for corporate travel organisers and the hospitality industry. The group will also look at the smartest ways for corporates to manage payments; issues around the increasing propensity for business travellers to blend work and leisure trips; and how hospitality companies can better support business travellers through loyalty programmes.
Sophie Hulgard, Chief Sales Officer, Accor and Co-Host of Masters of Travel commented: “The world of corporate travel is still changing quickly and both clients and hospitality businesses need to learn how to adapt to the new demands and priorities of organisations and business travellers. The Masters of Travel event has been invaluable in shaping our thinking around business travel and it is crucial that we continue this dialogue in order to fully understand what businesses are thinking and work collaboratively to create solutions that meet their objectives.”
The board will share its findings, insights and actions as part of a series of three reports Accor will develop in the coming months, focusing respectively on leisure travel; business travel; and MICE.